More on Sports Direct
Sports Direct launches new membership programme in latest loyalty push
Exclusive: Sports Direct has launched a new benefit-based membership programme in a bid to boost customer loyalty, Retail Week can reveal.
Q&A: Frasers Group chief customer officer talks Sports Direct membership, building loyalty and unlocking success
Frasers Group chief customer officer David Clark talks exclusively to Retail Week about the retailer’s new Sports Direct Membership, the importance of building customer loyalty, elevating the omnichannel shopping experience and plans to roll the programme out across Flannels and Frasers in future.
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