Superdry

Superdry is a UK clothing brand and retailer co-founder by CEO Julian Dunkerton, known for its combination of vintage Americana-style with Japanese graphics. Opening its first store in 2004, Superdry was born out of two other brands – Cult Clothing and skatewear brand Bench. Retail Week provides news, analysis, features and opinion about Superdry and the fashion sector.

Latest news and insight on Superdry from Retail-Week.com

News
Superdry relaunches Cult branding in-store and online
2025-03-12T07:26:00+00:00By Hugh Radojev
Fashion brand Superdry has relaunched its Cult sub-brand with a dedicated ecommerce website and rebrands at its Oxford Street and White City stores.
News
Retailers are considering setting up US subsidiaries to counter Trump tariffs
2025-02-10T07:32:00+00:00By Megan Robinson
British retailers are exploring ways to fight President Trump’s tariffs, including ceasing exports or looking at setting up US subsidiaries.
News
Superdry warns of profit decline as sales slide after London stock market exit
2024-11-21T15:20:00+00:00By Chloe Mills
Superdry has warned on profitability for the year ahead as sales fell during the current financial year following the fashion retailer’s departure from the London Stock Exchange in bid for survival.

More on Superdry

Analysis

First look: Superdry has opened the doors to its new Athletic Essentials concept store

2024-10-18T09:20:00+01:00By Chloe Mills

Superdry boss Julian Dunkerton has said that “boring and generic” UK shopping centres need his new Athletic Essentials stores to excite shoppers once again.

News

Superdry is targeting Gen Z shoppers with a new Athletic Essentials concept store

2024-10-15T15:53:00+01:00By Chloe Mills

Exclusive: Fashion retailer Superdry is opening the doors to a new concept store, Athletic Essentials by Superdry, as it targets Gen Z amid its ongoing turnaround strategy.

Superdry boss has called on the government to stop Shein from ‘dodging tax’
2024-09-24T13:41:00+01:00By Chloe Mills
Exclusive: Superdry CTO exits as Dunkerton aims to bolster board with new hires
2024-07-23T15:58:00+01:00By Chloe Mills
Superdry will delist from the London Stock Exchange next week
2024-07-12T06:16:00+01:00By Hugh Radojev
Superdry poaches Halfords IT boss for new role
2024-06-18T06:36:00+01:00By Megan Robinson

Superdry shareholders approve CEO’s survival plan to avoid administration
2024-06-14T12:50:00+01:00By Chloe Mills
Superdry wins creditor backing for restructuring plan
2024-06-11T16:43:00+01:00By Chloe Mills
Superdry gears up for emergency sale if creditors oppose survival plan
2024-05-21T11:12:00+01:00By Chloe Mills
Superdry landlord M&G drafts in lawyers to review survival plan
2024-04-26T14:29:00+01:00By Chloe Mills

All Superdry content from Retail-Week.com