Superdry

Superdry is a UK clothing brand and retailer co-founder by CEO Julian Dunkerton, known for its combination of vintage Americana-style with Japanese graphics. Opening its first store in 2004, Superdry was born out of two other brands – Cult Clothing and skatewear brand Bench. Retail Week provides news, analysis, features and opinion about Superdry and the fashion sector.

Latest news and insight on Superdry from Retail-Week.com

News
Superdry warns of profit decline as sales slide after London stock market exit
2024-11-21T15:20:00+00:00By Chloe Mills
Superdry has warned on profitability for the year ahead as sales fell during the current financial year following the fashion retailer’s departure from the London Stock Exchange in bid for survival.
Analysis
First look: Superdry has opened the doors to its new Athletic Essentials concept store
2024-10-18T09:20:00+01:00By Chloe Mills
Superdry boss Julian Dunkerton has said that “boring and generic” UK shopping centres need his new Athletic Essentials stores to excite shoppers once again.
News
Superdry is targeting Gen Z shoppers with a new Athletic Essentials concept store
2024-10-15T15:53:00+01:00By Chloe Mills
Exclusive: Fashion retailer Superdry is opening the doors to a new concept store, Athletic Essentials by Superdry, as it targets Gen Z amid its ongoing turnaround strategy.

More on Superdry

News

Superdry boss has called on the government to stop Shein from ‘dodging tax’

2024-09-24T13:41:00+01:00By Chloe Mills

Superdry boss Julian Dunkerton has called on the government to ban fast-fashion giant and rival Shein from “dodging tax”.

News

Exclusive: Superdry CTO exits as Dunkerton aims to bolster board with new hires

2024-07-23T15:58:00+01:00By Chloe Mills

Superdry boss Julian Dunkerton is rebuilding elements of his top team after its chief technology officer left the business and the search for new board members is underway, Retail Week can reveal.

Superdry will delist from the London Stock Exchange next week
2024-07-12T06:16:00+01:00By Hugh Radojev
Superdry poaches Halfords IT boss for new role
2024-06-18T06:36:00+01:00By Megan Robinson
Superdry shareholders approve CEO’s survival plan to avoid administration
2024-06-14T12:50:00+01:00By Chloe Mills
Superdry wins creditor backing for restructuring plan
2024-06-11T16:43:00+01:00By Chloe Mills

Superdry gears up for emergency sale if creditors oppose survival plan
2024-05-21T11:12:00+01:00By Chloe Mills
Superdry landlord M&G drafts in lawyers to review survival plan
2024-04-26T14:29:00+01:00By Chloe Mills
‘Asos and Superdry will remain fashion victims unless they win back customers’
2024-04-17T14:00:00+01:00By Hugh Radojev
Julian Dunkerton: Back my Superdry survival plan or the business dies
2024-04-16T13:18:00+01:00By Hugh Radojev

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