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Q&A: Wilko’s chief executive on bringing back the much-loved retailer to UK high streets
One year on from Wilko’s collapse and subsequent rescue by The Range, chief executive Alex Simpkin talks to Retail Week about the brand’s progress and future plans.
A year since its collapse, where should Wilko focus to win back customers?
It’s been one year since value retailer Wilko fell into administration, which saw the beloved high street chain close 400 stores and cost 12,000 people their jobs.