TikTok

TikTok is video-based social media site with a growing ecommerce business, TikTok Shop. Retail Week provides news, analysis, features and opinion about TikTok and the online retail sector.

Latest news and insight on TikTok from Retail-Week.com

Opinion
‘Retailers who miss the shift in customer interactions are likely to face an existential risk’
2024-11-21T06:30:00+00:00By Sarah Lambert
Shoppers are taking inspiration and guidance from a much wider range of sources than their preferred retailer, observes Sarah Lambert. That means retailers need to reach customers in new ways across new formats
News
TikTok set for ‘record-breaking’ Christmas driven by surge live shopping
2024-11-20T10:31:00+00:00By Megan Robinson
TikTok has forecast that this Christmas will be “record-breaking” and mark its biggest moment in retail due to an “unprecedented surge” in live shopping sessions.
Video
John Lewis store takes starring role in ‘emotional’ 2024 Christmas ad
2024-11-14T07:04:00+00:00By Chloe Mills
John Lewis has unveiled its highly awaited 2024 Christmas advert which puts its stores at the heart of “emotional” and “magical” journey of Christmas shopping.

More on TikTok

Analysis

Secondhand tech: Should more retailers cash in on the opportunity?

2024-10-01T15:13:00+01:00By Megan Robinson

With AO snapping up Music Magpie and Vinted announcing the launch of a dedicated category for electronics, Retail Week takes a look at what some retailers are doing in the secondhand tech space, and if others are missing a trick.

News

TikTok Shop is launching its first week-long Sales event in the UK

2024-09-23T06:00:00+01:00By Megan Robinson

TikTok Shop is launching a week-long Sales event in the UK, offering exclusive discounts on thousands of trending products, Retail Week can reveal.

Q&A: Former NOTHS exec Ella d’Amato on disrupting social commerce with her new platform
2024-08-20T15:15:00+01:00By Ritika Bhoora
Is Pinterest for business the next big disruptor in social ecommerce after TikTok and Instagram Shop?
2024-08-15T16:04:00+01:00By Ritika Bhoora
Exclusive: TikTok Shop is increasing seller fees in drive to be ‘marketplace of the future’
2024-08-02T13:00:00+01:00By Megan Robinson
TikTok’s new ‘£1Million Club’ helps supercharge new businesses
2024-07-08T16:32:00+01:00By Megan Robinson

Retail sales via social media set to double in four years
2024-06-28T06:38:00+01:00By Megan Robinson
Advertise, entertain, sell: The many ways TikTok is providing opportunities for retailers
2024-06-05T12:41:00+01:00By Megan Robinson
How Gymshark and Cult Beauty are cashing in on the TikTok opportunity
2024-05-22T05:00:00+01:00Promotional research for nShift, By Rebecca Taylor
TikTok Shop UK launches preowned luxury category
2024-04-21T23:01:00+01:00By Megan Robinson

All TikTok content from Retail-Week.com