TikTok

TikTok is video-based social media site with a growing ecommerce business, TikTok Shop. Retail Week provides news, analysis, features and opinion about TikTok and the online retail sector.

Latest news and insight on TikTok from Retail-Week.com

News
TikTok Shop head of UK says European expansion is a ‘natural step’ for growth
28 March 2025By Megan Robinson
TikTok Shop’s head of UK Jan Wilk told Retail Week that expanding in Europe is a “natural step” in the platform’s growth journey.
Opinion
‘You won’t capture a tech-savvy generation by fixing your internal finance platform’
26 March 2025By Brian Kalms
Invest in tech that engages consumers in ways they haven’t yet imagined – and do it where it matters most to them, argues AlixPartners’ Brian Kalms
Opinion
‘Keeping it real is essential when venturing into social commerce such as TikTok Shop’
25 February 2025By Daniel Fanshawe
Lidl has become the first grocer to sell through TikTok Shop. Its approach is a good example of how retailers can best use the platform, says Kantar’s senior client director Daniel Fanshawe

More on TikTok

News

Lidl is launching on TikTok Shop in ‘supermarket first’

18 February 2025By Chloe Mills

Discount giant Lidl is launching a range of exclusive high-protein products in a move that will see it become the “first-ever supermarket” to sell via TikTok Shop.

Analysis

The shoplifting epidemic has become ‘anti-capitalist inspo’ for well-off Gen-Zers

10 February 2025By Ellis Hawthorne

Casual pilfering has become a rebellious anti-capitalist statement and a response to cost-of-living pressures for young shoppers. But what can be done to change their minds?

Boots’ new report reveals the trends set to shape the beauty industry in 2025
10 February 2025By Megan Robinson
TikTok’s future remains in limbo – if a deal to save it falls through, how could UK retail be impacted?
16 January 2025By Phoebe Hennell
TikTok Shop has achieved its highest ever sales over Black Friday
5 December 2024By Megan Robinson
‘Retailers who miss the shift in customer interactions are likely to face an existential risk’
21 November 2024By Sarah Lambert

TikTok set for ‘record-breaking’ Christmas driven by surge live shopping
20 November 2024By Megan Robinson
John Lewis store takes starring role in ‘emotional’ 2024 Christmas ad
14 November 2024By Chloe Mills
Secondhand tech: Should more retailers cash in on the opportunity?
1 October 2024By Megan Robinson
TikTok Shop is launching its first week-long Sales event in the UK
23 September 2024By Megan Robinson

All TikTok content from Retail-Week.com