All Consumer insight articles – Page 17
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AnalysisData: The four new consumer personas retailers should target
Forgottens, Utilitarians, Magpies and Heartfelts – these are the four new shopper personas retailers should build their strategies around, according to a major research report from Retail Week.
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NewsUK Christmas shopping budgets to increase as customers return to stores
UK consumers intend to spend an average of £6 more on Christmas this year and would prefer to buy gifts and food in-store, according to new research from Deloitte.
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Retail VoiceHow to meet consumers’ multichannel expectations
As shopping preferences move between online and offline towards a mixture of both, JRNI’s John Federman details the best in-store practices to attract the multichannel customer.
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DataData: Waitrose customers craved ‘simpler existence’ and seaweed in 2019
Waitrose & Partners’ latest Food and Drink Report highlights that in 2019 customers wanted to move towards a “simpler existence” as the world became more complicated, but also dabbled with exotic food and drinks.
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GalleryStore gallery: DnaNudge unveils London flagship with in-store genetic testing
DNA testing start-up DnaNudge has opened its first store in London’s Covent Garden, offering shoppers genetic testing to better understand their dietary needs.
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DataOne in five shoppers to spend less at Christmas
One-fifth of customers are likely to spend less money with retailers at Christmas this year due to uncertainty around the December general election and Brexit, exclusive Retail Week research has found.
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NewsLidl makes 'significant steps' on plastic and food waste reduction
Lidl has said it has reduced its plastic footprint and food wastage per store significantly over the last two years.
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NewsConsumer confidence falls as Brexit uncertainty takes toll
Consumer confidence declined in October as political and Brexit uncertainty bit.
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OpinionMichael Jary: Driverless cars will change everything about retail hot spots
In his autobiography, Sam Walton described why he preferred a small propeller plane to a jet. The Walmart founder could fly closer to the ground and see how America’s towns and cities were growing.
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OpinionOpinion: New retail growth requires an old-school ethos
One hundred years ago – prior to the industrialisation of retail – every retailer was by definition what I call a ‘customer-keeper’.
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Retail VoiceThe 3% rule that will transform your customer experience
Identifying small but numerous enhancements to your customer experience could help you dominate your market
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NewsBrexit fears threaten to put brakes on Christmas spending
Christmas spending is forecast to be lacklustre as concerns about Brexit weigh on shoppers.
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Retail VoiceHow to measure satisfaction in the new retail age
Customer satisfaction is key to retaining loyalty and driving revenue, but even in the digital age it’s hard to get a handle on feedback
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DataData: John Lewis’ look at how we shopped in 2019
John Lewis’ latest retail report has delved into the trends that have driven sales in 2019 and those that fell by the wayside.
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Retail VoicePrinciples of persuasion to tap into e-consumer psychology
Four key psychological principles that should be applied to ecommerce marketing to ensure high conversion rates
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Retail VoiceWhat does experience really mean?
Brand and retail consultancy Fitch’s Morgan Holt explains how to break down the concept of ’experience’ into something more usable
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AnalysisWhat retail supply chains must look like in 2020
Retail Week’s Supply Chain 2020 report reveals how retailers are winning in the first and final mile through analysis of the latest trends
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Retail VoiceEvery brand has a ‘Reputation Score’ – what’s yours?
Reputation.com’s Anthony Gaskell explains why keeping track of your online position – and that of your competition – is more important than ever in the feedback economy
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AnalysisAnalysis: How to achieve cult brand status
This summer, Gwyneth Paltrow’s wellness brand Goop held its first summit in London, hot on the heels of the brand’s first UK shop in Notting Hill.