All Consumer insight articles – Page 18
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DataVideos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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Retail VoiceDisruptive marketing is the key to retail growth
Customer-centred marketing strategies can greatly impact growth, says Andrew Carlisle, MD of retail consulting at Accenture. Retailers might want to follow suit
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Analysis
Almost half of retailers desperate to fill data roles
Business leaders are looking for expertise outside of their organisations to support ongoing data strategies
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OpinionRetailers must abandon one-size-fits-all discounting
Barely 10 years ago, consumers were delighted with twice-yearly, end-of-season Sales. Fast-forward to today and there seems to be a never-ending cycle of price reductions – ever-earlier seasonal Sales, continuous ‘promos’, discounting disguised as loyalty programmes, Black Friday, Cyber Monday… the list goes on.
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Retail VoiceManaging your online presence in the feedback economy
Online reputation management company Reputation.com explains why focusing on feedback could help boost a retailer’s standing both on and offline
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NewsBrits spend £4bn stockpiling for no-deal Brexit
British households have spent £4bn stockpiling goods in preparation for a potential no-deal Brexit in October.
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OpinionOpinion: Stores can beat online by avoiding the tyranny of choice
The gloomy Danish philosopher Kierkegaard found much of life to be painful, but it can be assumed he would have harboured a particular ennui for online shopping.
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Retail VoiceThe case for seamless, not soulless, store experiences
Retail influencer Natalie Berg examines the rise of the experiential store and why customer experience is fast becoming the new currency in retail
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OpinionOpinion: How retailers can win in the age of convenience
UK retail sales experienced their “worst June on record” according to the British Retail Consortium. Small surprise then that retailers and brands are testing and trialling new ways to drive growth.
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DataData: Nearly two-thirds of shoppers back 1p fashion tax
Over half of shoppers say they would be prepared to pay a penny tax on fashion purchases to bolster the sector’s sustainability credentials.
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Retail VoiceThe invasive ads hijacking shoppers’ online journeys
Shoppers find them frustrating and retailers know they are damaging, so take back control of your customer journey with measures to prevent interruptions.
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Retail VoiceAverting apocalypse: digital stores are retail’s future
Retail influencer Natalie Berg offers her take on why the high street isn’t dead – it’s just crying out for digital transformation in the form of frictionless checkout, hyper-personalisation and more.
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OpinionOpinion: Nine reasons why you are not really a digital retailer
In all the retail digital transformations I’ve been involved in over the past two decades, a simple truth has emerged.
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OpinionOpinion: From lacklustre loyalty to mesmerising membership
Loyalty programmes have had a bad press of late. More and more customers have come to see them as uneven exchanges of information.
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Retail VoiceTwo easy ways to make product returns profitable
Traditionally an area of loss for retailers, product returns can instead become an opportunity to increase revenue and customer satisfaction.
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AnalysisAnalysis: Can Julian Dunkerton make Superdry cool again?
As boardroom coups go, this was a particularly bloody one with many a scalp being taken.
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NewsConsumer confidence remains negative but stable
Consumer confidence has held steady at -13 this month, according to the GfK consumer confidence survey.
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NewsWaitrose's Collins: Retailers and consumers 'pent up' by Brexit
Waitrose chief executive Rob Collins has said the ongoing uncertainty around Brexit is leading to “pent up business activity” from consumers and retailers waiting to be released.
