The Fastest Way to Lose Consumers

Retail Week and Zeta report cover

Honest opinions from 1,000 consumers on AI, marketing and data

As a retailer, you spend a lot of time talking, thinking and speculating about what customers want.

This is where The Fastest Way to Lose Consumers – Retail Week’s new report – comes in.

Featuring exclusive research with 1,000 UK consumers, surveyed in July 2024, on their feelings about retailer communications, marketing, AI investments and data, the report gives you a true picture of what customers really want and what will send them running.

  • How do shoppers want retailers to contact them, and how frequently?
  • What does the shopper of today want from loyalty and rewards?
  • Will consumers give up more of their data for greater personalisation?
  • Is AI incentivising spending and how do shoppers want to interact with it?
  • Our interviews reveal the answers to these pertinent questions and many more.

Get your free copy of The Fastest Way to Lose Consumers to unlock the findings.

 

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