All Customer experience articles – Page 60
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AnalysisInnovation watch: Sewing machine brand USHA reinvents traditional Indian haberdashery
The long-established USHA Sewing Machine brand has created The HAB concept store in Mumbai and reinvented the traditional Indian haberdashery.
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AnalysisAnalysis: How retailers can show showrooming the door
Showrooming is a hot topic for retailers but, as discussed at a Retail Week and Telefónica O2 roundtable, plenty can be done to tackle and even exploit the trend.
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NewsThe Works launches loyalty scheme in 'value sector first'
Discount bookseller and stationer The Works has launched a loyalty scheme, which it has called a first for the value sector.
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OpinionComment: Make your business the perfect fit for customers
It’s a bit of a chicken and egg type of question about what came first: the retailer or the customer? Does the retailer meet the needs of the consumer or create them?
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OpinionComment: Retailers must evolve with the times to remain customer-centred
I’m sure that, like me, you’ve been glued to the recent BBC2 series Robert Peston Goes Shopping. The series provided a concise but definitive history of retailing in the UK.
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OpinionComment: Old-fashioned customer service goes a long way in retail
The battle between online and multichannel retailers shows no sign of abating, despite the Government seemingly dismissing the call for an online sales tax.
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OpinionComment: Putting customer service first? Some retailers are having a laugh
Having been to the US on holiday I was reminded of my father, who always said Americans smile from the teeth outwards.
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OpinionComment: A retailer's brand should stand for something in customers' minds
What’s in a name? Well, if you believe Katie Hopkins - the former Apprentice contestant and now chief protagonist and number one villain of daytime TV - everything.
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AnalysisAnalysis: Planning for unforeseen problems this Christmas
Christmas is a time when retailers need to dazzle, but problems can arise unexpectedly. Laura Heywood reports on
the logistical essentials key to meeting customer expectations. -
OpinionComment: Retailers need to learn that trust starts on the shop floor
Reports out this week have revealed that Tesco has launched a new marketing campaign as part of Philip Clarke’s plans to reinvigorate its fresh food offer.
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AnalysisAnalysis: Loyalty cards - How retailers are using the data
Grocers have used loyalty scheme data to enhance product offers, stores and promotions. Glynn Davis considers how much more potential it holds.
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NewsSofa retailer CSL launches 'revolutionary' price pledge
Sofa retailer CSL has launched a Lowest Price Guarantee initiative that promises shoppers the best price in the market and pledges to refund customers if a purchase is later reduced.
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OpinionRetail surgery: Can employee engagement affect customer satisfaction?
Can employee engagement affect customer satisfaction?
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NewsShopper marketing ‘next battleground for retailers’, says WPP chief Martin Sorrell
Understanding how target shoppers behave across different channels is set to be the next biggest battleground for retailers, according to advertising supremo WPP chief executive Martin Sorrell.
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AnalysisAnalysis: Dixons powers ahead with renewal and transformation plan
Dixons group chief executive Sebastian James is leading the electricals retailer through some radical changes.
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OpinionRetail surgery: Will shoppers pay more for good customer experience?
Will shoppers pay more for good customer experience?
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OpinionNick Bubb’s Verdict: The message from Waitrose's Milton Keynes store
Milton Keynes is famous - or infamous - for all its roundabouts, but it is also the location of Waitrose’s latest thinking on store design.
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AnalysisAnalysis: Halfords’ strategy should put retailer on road to recovery
A recent slump in profits has forced Halfords to reassess its strategy, but the retailer’s new chief executive is confident he knows the best route forward.
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OpinionComment: Price trumps customer service in the battle for online custom
Santander has quietly dropped my ISA interest rate to 0.1%. Irritated, I called them up to move it into another ISA account, which earns all of 2%.
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OpinionComment: WH Smith continues to confound the critics
WH Smith has just received the unfortunate ‘honour’ of receiving the lowest customer service rating in a UK league table of customer satisfaction.