All Customer experience articles – Page 63
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OpinionComment: Customer loyalty can lead to retail currency
Customers can sniff out phonies so learn to keep them happy.
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AnalysisAnalysis: Lessons from the September reporting season
A raft of retailers ranging from John Lewis to Argos and spanning food to homewares updated last week. Retail Week examines the picture they paint of retail conditions.
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OpinionComment: Retailers need to offer delivery choice to keep customers happy
If the customer is ‘king’, we’re now experiencing consumers wield their power, as we witness an irreversible shift from the few to the many.
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OpinionComment: Invest in your online strategy
At five months pregnant with baby number one, I am the goldmine customer for many retailers.
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OpinionComment: UK retail needs help to succeed overseas
We talk a lot about great customer service. Well, this was a sight that would warm any retailer’s heart: the Megastore at the Olympic Park.
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OpinionComment: How to avoid the race to the bottom
In a tough economy where rising costs and fears over unemployment are battering consumer confidence, it is inevitable that retailers will put price to the fore in their propositions.
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OpinionComment: How to entice the shopping family
Changes to family structures and the proliferation of online and social shopping have combined to transform the way families shop today.
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OpinionComment: Raining on retailers' parades
The great British summer is here and we’re moving from sweltering in our jumpers to shivering in summer clothing within a matter of minutes.
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OpinionComment: No place for class divides today
Imagine getting an email from the bank saying that, as you’ve only got £50 in your account, it’s not worth showing you its full range of services. Or a train company deciding that, because you paid the lowest fare, it won’t tell you what’s in the dining car.
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OpinionComment: An extra 1% effort can improve performance
It’s been an amazing few weeks, from Danny Boyle’s wonderful celebration of everything that makes us proud to be British in the Olympic Opening Ceremony to the Games themselves, with so many extraordinary athletes and outstanding performances.
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AnalysisAnalysis: How to sell to Middle Eastern tourists
Tourists from the Middle East have been big spenders in UK retail for a few years now, but July’s year-on-year rise of 104% is large even by their standards. What do Middle East shoppers like so much about the UK, and how can retailers make the most of this?
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NewsAnalysis: Majestic Wine prospers in the economic downturn
The specialist wine retailer Majestic Wine is thriving despite the depressed economy.
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OpinionComment: Retailers should use social media to their advantage
With the general retail outlook remaining gloomy, retailers should look beyond the confirmation page in order to maximise the return on investment from their marketing efforts.
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OpinionComment: Customer experience is key to improving conversion
While it is tempting to exploit technological tools to improve the aesthetics of digital platforms, many retailers still fall down on features required to deliver ease of use.
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OpinionRetail Surgery: How can I maximise sales from mobile devices?
I am keen to use mobile as a sales channel, but how can I maximise its impact?
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AnalysisAnalysis: Putting the wow into Marks & Spencer’s womenswear
New fashion chiefs John Dixon and Belinda Earl will need to do more than stock more sleeved dresses.
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OpinionComment: Time to overthrow card fee regime
I love self-service checkouts in the same way I love ATMs, ‘pay at the pump’ and airlines’ online check-ins.
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OpinionRetailers should be aware of senior shoppers
While many retailers invest in attracting hip and tech-savvy young adults through augmented reality or opening stores so dark you have to shop through touch, a growing sector of the population is often missed entirely – senior shoppers.
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Opinion
How 'Facebook friendly' should a brand be?
As Facebook slowly achieves world domination, every company is facing the same $64,000 question: How do we leverage the mind-boggling scale of the platform to get our brand noticed?
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OpinionWhy I hate the blocked numbers
Malcolm Walker wonders why phone protocol is allowed to disrupt business.