All Customer articles – Page 117
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News
Watch: Co-op launches first TV ad since return to cloverleaf logo
The Co-op will launch its first TV advertising campaign since the return of its cloverleaf logo tonight to showcase its summer range.
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News
Boohoo.com launches first dedicated menswear ad campaign
Boohoo has launched a TV and online advertising campaign for its menswear collection in an effort to expand its customer base.
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Gallery
Store gallery: Before and after – The Co-op's rebranded Old Street store
As Co-op reveals plans to revert to its clover logo from the 1960s, we compare the latest rebrand with the 2014 refit of its Old Street store.
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Opinion
Opinion: Millennials vs grey pound – who holds the key to future success?
Retail success depends on staying relevant, but it’s been a long time since any single retailer conquered the Herculean task of attracting all types of customer in one format.
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News
John Lewis teams up with YouTube's Jim Chapman to drive menswear
John Lewis has partnered with YouTube vlogger and fashion journalist Jim Chapman to curate looks from the retailer’s menswear collection.
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News
Iceland ditches celebs for mums as marketing shifts in 'new direction'
Iceland is ditching celebrities for “real mums” in its adverts as the grocer accelerates its drive to take marketing in a “new direction”.
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Video
Watch: How Fortnum & Mason makes a splash with great retail experiences
Fortnum & Mason boss Ewan Venters explains how being relevant and talking to the world is vital in order to ensure footfall through your door.
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Opinion
Opinion: BHS’s big lesson is retailers can never grow old with their customers
As the BHS sale process draws to an end, the hope is that perhaps the famous retailer can re-establish its consumer appeal under new ownership.
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Opinion
Opinion: M&S is upping its game and people need to know
There are lots of letters and statements about the difficult situation Marks & Spencer faces in its clothing and general merchandise department.
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Analysis
Analysis: Who are the winners in Marks & Spencer’s management restructure?
Marks & Spencer chief executive Steve Rowe has wasted no time making changes at the retailer since becoming chief executive in April.
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News
Watch: Boots launches new ad campaign to drive its healthcare credentials
Boots has launched a new television advertising campaign as part of a wider strategy to better emphasise its healthcare offer.
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News
Karen Millen shoppers use app to choose campaign models
Karen Millen’s customers have chosen the retailer’s campaign film models, using fashion and lifestyle app Feels to select the final three.
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Analysis
Analysis: Time for retail to raise the multichannel bar
If every business worth its salt is becoming multichannel, how can retailers up the ante and go one step better than rivals? Jon Severs reports
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News
HMV presses play on checkout software to speed up sales
The specialist music, DVD and games retailer has selected Omnico’s OmniBasket software to bolster its fixed and mobile point of sale.
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News
BHS lights up London landmarks with guerrilla campaign
BHS has launched a #SaveBHS guerrilla marketing campaign, lighting up London landmarks with a giant Union Jack flag in a bid to attract public support.
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Analysis
Analysis: Five enduring lessons from retail legend Harry Selfridge
Following the weekend’s anniversary of Harry Selfridge’s death, Retail Week explores five brilliant lessons from the department store magnate.
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Analysis
Analysis: How retailers can tackle the rise of ad-blocking
More than a quarter of UK shoppers will be using ad-blocking software by 2017. So how should retailers adapt their digital marketing strategies?
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News
Game acquires augmented reality supplier to drive customer engagement
Game has acquired augmented reality software business Ads Reality to grow the group’s digital capabilities and customer engagement.
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News
Asda promotion ruled to have misled shoppers over price
Asda has been found to have misled shoppers on price by an industry watchdog, a week after the grocer said it will review its price promotions.
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News
Asos partners with Instagram on multiple video ad technology
Instagram has launched carousel video ad technology, which will allow retailers to create multiple videos to advertise to shoppers.