All Customer articles – Page 118
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VideoWhat impact will the sugar tax have on Coca-Cola?
Coca-Cola’s UK boss is in combative mood at Retail Week Live, speaking the day after the Chancellor unveiled surprise plans for a sugar tax.
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OpinionBlog: Analysing consumer habits helps retailers tailor the shopping experience
Hermes’ marketing manager Matt Diner on why identifying the specific personality traits of your target audience should be top priority.
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NewsAsda partners with TV chef James Martin to beef up marketing push
Asda has teamed up with TV chef James Martin as the grocer accelerates efforts to rejuvenate its Save Money Live Better slogan.
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AnalysisAnalysis: The role of store associates in the digital age
Retail Week and Manhattan Associates investigate the role of technology in the evolving retailer-customer relationship in a new report.
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NewsWatch: Carphone Warehouse pushes mobile network with digital ad campaign
Carphone Warehouse has launched a series of four documentary-style films as part of a brand campaign for its mobile network, iD.
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VideoVirgin Atlantic’s CEO on delivering profits without losing customer focus
Virgin Atlantic’s brand has always been about its people, its customer experience and its sense of fun, explains its chief exec.
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VideoTesco's Matt Davies believes it is 'on the cusp of something special'
Tesco is facing the fight of its life to claw back shoppers after what has been a torrid couple of years for the Big Four retailer.
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AnalysisAnalysis: Will chief customer officer role prove to be a flash in the pan?
House of Fraser’s Andy Harding is leaving after just a year as CCO – prompting discussion about the future of this increasingly prominent role.
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DataData: Retailers should take advantage of increasing consumer confidence
Shoppers believe the worst is behind them and their personal economic situation will improve or stay the same this year.
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OpinionOpinion: Facebook’s chatbot and the future of retail sales
Facebook’s recently launched chatbot technology could revolutionise customer service, online delivery and sales for retailers.
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OpinionRetail surgery: How can retailers use content marketing to increase sales?
How can retailers use content marketing to increase sales?
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NewsWaitrose latest ad campaign will use live farm footage to emphasise quality
Waitrose is launching a marketing campaign that will feature live footage from the grocer’s farms to emphasise its focus on quality.
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OpinionOpinion: Asos sets standards others must meet to win tomorrow’s shoppers
The fast fashion etailer’s investment in technology and service mean it is still growing strongly. But even the disruptors get disrupted.
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OpinionOpinion: Pinterest promoted pins give retail insight into future purchases
Pinterest promoted pin ads have launched in the UK and could provide retailers with valuable insight into their customers’ future purchases.
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NewsWHSmith enhances in-store technology with digital screens launch
High street retailer WHSmith is poised to modernise its shop fronts by launching digital displays in 100 of its UK branches.
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OpinionOpinion: Shifting demographics and the end of lifetime retail loyalty
In the run-up to the future of retail and consumer conference R:evolution, business accelerator TrueStart explores hot topics retailers face.
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OpinionRetail surgery: How retailers can use microsites to the max
How can online retailers use microsites?
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AnalysisAnalysis: How retailers can adapt to a ‘peak stuff’ consumer mentality
When Ikea’s head of sustainability Steve Howard stated that the West had reached a state of ‘peak stuff’, the reaction was one of surprise.
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VideoDesigning a truly customer-centric structure - House of Fraser's Andy Harding
House of Fraser chief customer officer Andy Harding gives an insight into the restructuring and redefining of roles within the department store group.
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VideoRory Sutherland: understanding the psychology of shopping - how consumers really think and behave
A rip-roaring exploration of the human psyche and how the brain makes purchasing decisions.