All Customer articles – Page 122
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NewsHotel Chocolat boss: ‘Consumers want to see brands being adventurous’
Hotel Chocolat founder and chief executive Angus Thirlwell says today’s consumer “wants to see their brands being adventurous”.
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NewsAsos Rewards loyalty and engagement programme to be rolled out
Fashion etailer Asos is to roll out a loyalty scheme after an enthusiastic reaction from shoppers to a trial.
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NewsTesco's new ads off to awkward start but proof will be in Christmas pudding
It’s an awkward start for Tesco’s new campaign that balances the nation’s general goodwill to stars against our disbelief in the price offer.
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NewsNeed to know: What retailers can learn from Amazon's fake review action
Amazon has fired its latest salvo in its battle against fake reviews with action against 1,114 individuals, but what does it teach others?
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AnalysisThe British public are falling out of love with traditional loyalty programmes
M&S’s new scheme aims to ‘spark’ customers, but has it done enough to keep loyalty alight?
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Report StoreConnecting With Today’s Fashion Consumers
Digital marketing innovations in the retail sector
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AnalysisRetailers should build emotional currency to win hearts rather than minds
When it comes to hard gigs in marketing, there can be few tougher than selling the benefits of mouthwash. Listerine has taken a new approach
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AnalysisWaitrose launches provenance push in new TV advertising campaign
Waitrose is to launch a new ad campaign featuring its suppliers as it aims to shine the spotlight on quality and provenance.
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Analysis
Burberry to reveal collection on Snapchat ahead of London Fashion Week show
Luxury fashion retailer Burberry will unveil its spring collection on Snapchat the night before its London Fashion Week (LFW) runway show.
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NewsAldi launches High Court action against Bargain Booze ad campaign
Aldi has filed a writ at the High Court demanding Bargain Booze ceases an advertising campaign that lampoons the discount grocer.
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NewsWaitrose expands Pick Your Own Offers after signing up 700,000 members
Waitrose has signed up 700,000 customers to its Pick Your Own Offers loyalty scheme and rolled it out to 250 more products.
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AnalysisRetailers should look to tie up with influencers for their marketing
Doritos getting in touch with their inner lad is an example of how retailers could effectively tie-up with influencers for their marketing.
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NewsVery.co.uk picked as The X Factor 2015’s official fashion partner
Very to offer customers chance to shop the look of X Factor 2015 contestants
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NewsMorrisons price match ads cleared after Aldi complaints, but asked for more clarity
Morrisons has had the validity of its Match & More price match scheme cleared by the advertising watchdog following complaints from rival Aldi.
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NewsBoohoo signs popstar Charli XCX to design four ranges over 18 months
Online fashion retailer Boohoo.com has signed up popstar Charli XCX to design four clothing ranges over the next 18 months.
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NewsMFI brand ceases trading as owner VictoriaPlum.com repositions itself
The MFI website has ceased trading as its owner focuses on investing in expanding into bedroom products under its core VictoriaPlum.com brand.
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VideoWatch: Made.com boss on investing aggressively to build its brand
Made.com founder and chief executive Ning Li tells Retail Week about its £38m funding round and the future of furniture online.
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NewsHarvey Nichols launches shoplifting ad to promote loyalty app
Department store Harvey Nichols has used CCTV footage of shoplifters in an advertising campaign to promote its new loyalty app.
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NewsAsda brings back famous pocket tap in new ad campaign
Asda is bringing back its famous pocket tap in a new TV ad, but bosses say it marks a “new chapter” of its brand.
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NewsSofaworks reveals it will change its name in ad that pokes fun at DFS
Sofaworks has revealed it will change its name for the second time in just 18 months after a court ruled its brand infringed DFS’s.