All Customer articles – Page 127
-
NewsDixons boss James: Black Friday now a firm fixture on UK retail calendar
Black Friday, the day of shopper deals imported in a big way from the US by UK retailers last year, is now a retail red letter day Dixons bosses believe.
-
AnalysisCampaign of the Week: Halfords' Bike Whisperer gets touchy feely
While some comedy campaigns struggle to elicit the smallest of smiles, it’s likely that The Bike Whisperer of Halfords will provoke genuine chortles
-
AnalysisCampaign of the Week: Etsy.com's first TV ad empowers its sellers
What better way for Etsy to demonstrate support for its sellers than to give them the necessary tools to create their own ad?
-
AnalysisAnalysis: Will the World Cup allow retailers to score winning goals?
With the World Cup on our screens this summer we examine retailers preparations and expectations for the world’s biggest football event.
-
NewsVideo: Evans Cycles launches new TV ad featuring Sir Chris Hoy
Evans Cycles has launched a new TV ad campaign featuring Olympic champion cyclist Sir Chris Hoy.
-
NewsMorrisons launches long-awaited loyalty card trial
Morrisons has launched a trial of its long-awaited loyalty card scheme as part of its turnaround plans.
-
AnalysisCampaign of the Week: O2 turns its 'Be More Dog' spotlight on Priority app
O2 has flexed its ‘Be More Dog’ muscle once again, this time with a focus on its O2 Priority app.
-
NewsIn pictures: Retailers at Chelsea Flower Show
Chelsea Flower Show brought out green fingered retailers this week, who emerged victorious at the famous horticultural event.
-
NewsVideo: Pets at Home to unveil crowdsourced advert during Britain's Got Talent
Pets at Home is to premier an advert during Britain’s Got Talent tomorrow featuring video clips crowdsourced from social media.
-
OpinionComment: Can the Co-op brand recover from a year of scandal?
The Co-op brand has been constructed on a simple and powerful idea: ethical business. Its dilemma now is that the scandals of the past year stand in total opposition to that core brand idea.
-
NewsHalfords launches TV ad to inspire the UK to love the open road
Halfords unveils its new TV ad campaign tonight which aims to inspire people to love the open road and celebrate the joys of cycling.
-
OpinionComment: Ryanair's first TV ad is only the first step in its image turnaround
Ryanair’s first ever TV ad campaign offers plenty of pointers for retailers - the unpopular airline is on a mission to change its image.
-
NewsGame’s brand match raises questions about its IPO strategy
Questions about Game’s launch into a new category as part of its IPO strategy were raised as a store emerged in Stockholm with similar branding.
-
AnalysisCampaign of the week: Waitrose highlights its partnership business model
Waitrose’s advertising campaign is a combination of sentiment, atmosphere and a powerful message about its unique partnership model.
-
AnalysisHomebase’s advertising analysis: What do retailers need to know?
Homebase has joined forces with a customer intelligence service to measure the effectiveness of its TV advertising.
-
NewsTV channel Sit-Up falls into administration despite passing CVA last month
TV shopping channel Sit-Up, which operates Price Drop and Bid TV, has collapsed into administration just a month after it secured a CVA.
-
NewsFresh & Easy shakes things up this Easter with earthquake kit offer
As Easter approaches, retailers have been pushing the usual chocolate eggs and Easter bunnies, but Fresh & Easy are promoting something rather different.
-
AnalysisCampaign of the week: Asda go for tried-and-tested theme at Easter
The grocer hopes customers haven’t tired of ads featuring singing animals, as its Easter campaign focuses on the Beat Not Match policy.
-
NewsAsos' customer photo upload feature could prove eye-opening
Asos revealed it launched As Seen On Me last week, which allows customers to upload photos of themselves wearing its products.
-
NewsAsos race off with lucrative sponsorship deal for free
Asos boss Nick Robertson boasted that he raced off with one of the most lucrative sponsorship deals in sport for free last week.