All Customer articles – Page 129
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Analysis
Campaign of the Week: Sainsbury's provides timely inspiration for shoppers on a budget
Sainsbury’s is aiming to appeal to cash-strapped consumers with a new campaign that provides ideas on how to make the grocery shop go further in the frugal month of January.
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Opinion
Video: Jessops' ad fails to capture real benefits of staff expertise
Jessops’ new campaign stars its owner and Dragons’ Den stalwart Peter Jones attempting to show off the camera retailer’s expert customer service.
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News
Multiyork to unveil first TV ad in seven years
Furniture retailer Multiyork is to unveil its first TV ad campaign since 2006 as it prepares to capitalise on the Boxing Day Sales period.
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Analysis
Video: Lovehoney's advertising effectiveness tied down by ad guidelines
Etailer Lovehoney’s new campaign promotes the benefits of shopping for sex toys online, but struggles to sell how its products can spice up couples’ love lives.
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Analysis
Woolworths collapse 5th Anniversary: Woolworths Christmas TV ads through the decades
The news that Woolworths was collapsing broke five years ago today. Retail Week takes a look at its famous Christmas TV adverts that helped signal the start of the festive season.
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Analysis
Analysis: Why understanding data is key to winning and retaining customers
A Retail Week and Cognizant roundtable revealed the key things retailers must get right to effectively use shopper data to personalise offers.
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Analysis
12 ways for retailers to appeal to mums
Mums are a vital consumer group for many retailers. Retail Week worked with Discovery Research to find out how businesses can appeal to them.
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Analysis
Analysis: John Lewis Christmas ad campaign - hit or miss?
It’s that time of year many have been waiting for. The anticipation has been building since the first signs of winter really begun emerging last month. It’s the release of the John Lewis Christmas advertising campaign.
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News
Video: BrandAlley launches first TV ad campaign
Luxury etailer BrandAlley has launched its first television advertising campaign following a relaunch of its website.
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News
John Lewis books entire X Factor ad break for Christmas campaign in ITV first
John Lewis has booked an entire ad break in Saturday’s X Factor for its Christmas campaign, Retail Week has learned. It is the first time the hit ITV show has devoted the whole slot to one brand.
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News
Sainsbury’s Brand Match advert banned by watchdog
Sainsbury’s has been forced to make amendments to a marketing campaign for its Brand Match price matching service.
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Analysis
Campaign of the week: Carphone Warehouse endorses 'stinginess' to win over bargain hunters
Carphone Warehouse’s new advertising campaign hilariously endorses being “tight” to promote the retailer’s value proposition and is designed to position the retailer as a place for bargain hunters looking for a good deal on a phone.
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Analysis
Campaign of the week: Made.com advert aims to make it household name for quality furniture
Made.com is making its passion for quality the focus of its TV advertising debut as the etailer aims to become a household name.
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News
Dunelm poised to launch first national TV ad as part of £3m marketing overhaul
Homewares retailer Dunelm is poised to launch its first national TV ad campaign as part of a £3m marketing overhaul which will see it dropping ‘Mill’ from its branding.
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Analysis
Campaign of the week: Victoria Plumb - the low cost alternative to high street
Bathroom etailer Victoria Plumb’s new campaign is designed to promote low prices by reminding shoppers of its low overheads compared with store-based rivals.
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News
Debenhams introduces augmented reality as it ramps up marketing activity
Debenhams is stepping up its advertising activity for its autumn/winter collection as it doubles spending on print advertising and introduces in-store augmented reality.
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Analysis
Campaign of the week: Harveys aims to appeal to consumers' hearts and minds
Harveys’ new campaign strategy moves away from solely price-led promotions with a series of adverts that shows the shopper’s decision-making process when buying furniture.
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Analysis
Infographic: Why is loyalty card usage plummeting?
The increasing use of technology when shopping is causing the use of loyalty cards to wane. Retail Week takes a look at the impact on loyalty cards.
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News
Asda hires VCCP agency to handle £100m advertising account
Asda has signed advertising agency VCCP Blue to handle its £100m marketing account, ending its relationship with Saatchi & Saatchi.
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Analysis
Campaign of the week: Boots casts 'real' women for new ad to appeal to diverse customer base
Boots’ Ta Dah! campaign promoting its No7 cosmetics range uses, for the first time in the retailer’s history, ‘real’ women.