All Customer articles – Page 131
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AnalysisCampaign of the week: Evans Cycles, The Great Evans Cycles Trade-in
Evans Cycles’ clever new campaign promotes its trade-in scheme by showing shoppers that there are better things to do with their unused bikes.
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NewsQuirky new Specsavers advert depicts shortsighted vet
Specsavers will air the latest installment in its ‘Should’ve gone to Specsavers’ TV campaign on Saturday, depicting a shortsighted vet.
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NewsVideo: Furniture giant Ikea opens pop-up shops in London train stations
Ikea has opened pop-up shops in London train stations Liverpool Street and Waterloo as part of its ‘make more of your garden’ campaign.
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NewsBoots partners with Weetabix in pay-by-picture trial
Boots has teamed up with breakfast cereal Weetabix to enable customers to purchase a breakfast snack with a picture of it.
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NewsMorrisons considers complaining to ASA over Tesco Price Promise
Grocer Morrisons is considering complaining to the Advertising Standards Authority (ASA) about Tesco’s Price Promise.
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AnalysisCampaign of the week: Asda Price Lock
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee.
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NewsBargain Booze passes on Budget beer cuts before new TV ads air
Off-licence chain Bargain Booze is to pass on Chancellor George Osborne’s price cut on beer duty ahead of an Easter marketing push.
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NewsMarks & Spencer's digital strategy blooms for Mother's Day
Marks & Spencer has created a QR Code made out of almost 10,000 fresh flowers for Mother’s Day.
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Analysis
Advertising on Amazon: What do retailers need to know?
For the first time retailers can purchase display advertisements with retail giant Amazon to draw traffic to their own sites.
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NewsDogs saved by watchdog
The UK isn’t called a nation of animal lovers for nothing, with both Boots and Morrisons attracting complaints for their Christmas ads this year.
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NewsRules on price comparison claims are relaxed by advertising bodies
Rules on price comparisons in advertising have been relaxed, allowing retailers to compare prices on a wider range of products.
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NewsTesco to start a "new conversation" with customers in spring campaign
Tesco is to launch a spring brand campaign which the grocer says will be the start of a “new conversation” between the brand and its customers and put it at the heart of its communities.
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AnalysisAnalysis: Is the gift voucher dead and buried for retailers?
Consumer confidence in gift vouchers has taken a drubbing after a number of recent high-profile administrations. As fashion retailer Republic plunges into administration, Rebecca Thomson examines the implications for the gift card market.
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AnalysisAnalysis: Ann Summers' new ad campaign
Ann Summers’ hilariously raunchy ‘Christmas for Grown Ups’ advert was a welcome relief during December’s barrage of festive sentimentality, but Valentine’s Day might be an even better opportunity for the retailer to capitalise on the surge in interest in saucy products following last year’s ‘Fifty Shades of Grey’ phenomenon.
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NewsOcado sponsors Jamie Oliver’s new online food channel
Ocado has agreed a deal with former Sainsbury’s brand ambassador Jamie Oliver to sponsor the celebrity chef’s new online food programme.
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AnalysisAnalysis: Retailers’ new Sales strategies to meet consumer demand
Promotional activity has altered over the past few years. Retailers push online discounts and break from traditional January Sales, so what’s the best tactic to pursue?
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NewsTopps Tiles to sponsor national weather on ITV's Daybreak
Topps Tiles has agreed a 12-month deal with ITV1’s Daybreak to sponsor the breakfast programme’s national weather forecast.
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NewsMorrisons enlists Ant and Dec for TV campaign
Morrisons has agreed a partnership with TV presenters Ant and Dec. The duo will star in the grocer’s new advertising campaign and Morrisons will sponsor their Saturday night light entertainment TV shows, Britain’s Got Talent and Ant & Dec’s Saturday Night Takeaway.
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OpinionComment: ‘Made in Britain’ label has benefits beyond marketing
It may seem like ages since the Queen’s Diamond Jubilee and the 2012 Olympics were dominating the headlines every day, but few can forget the warm and fuzzy positivity that swamped the nation at the time.
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NewsRyman and Boux Avenue make TV ad debuts
Ryman Stationery and Boux Avenue, owned by retail tycoon and Dragons’ Den star Theo Paphitis, are both making their TV debuts this week to drive Christmas shoppers in-store and online.