All Customer articles – Page 133
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NewsVideo: Halfords launches Tour de France campaign
Halfords has launched an innovative new marketing campaign as part of its sponsorship of the Tour de France showing the race through an amateur cyclist’s eyes.
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NewsHarrods signs Christmas deal with Disney
Harrods has tied up with US entertainment giant Disney which will see the luxury department store showcase a “glamorous take on Disney’s fairy tale Princesses” this Christmas.
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NewsBHS goes on Sale with Jubilee Spectacular
Arcadia-owned department store BHS has launched a Jubilee Spectacular Sale today for five days over the bank holiday weekend.
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NewsVideo: Phones4U tops retailer-filled most complained about ad list
Phones4U’s advert inspired by horror movie The Ring was the most complained about ad of 2011 according to the Advertising Standards Authority.
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OpinionAs Clinton Cards collapses, what are the PR lessons from retail failures?
In old black and white Westerns, the shopkeeper who runs the general store is at the heart of storytelling in the community.
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NewsHalfords drives leisure range with summer TV ad
Halfords is pushing its leisure range of ‘staycation’ holiday essentials with the launch of a a nostalgic summer TV ad campaign tonight, May 16.
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AnalysisJohn Lewis and Temperley: Why collaborations help retailers
John Lewis’ new project with Alice Temperley is the latest in a long line of partnerships between retailers and designers – with M&S teaming up with Terence Conran and H&M signing up a collection of big names, the trend shows no sign of going away.
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AnalysisPlastic bag levy: What do retailers need to know?
A levy on plastic carrier bags in Wales has resulted in a steep fall in their use by consumers, but is it the right way to help the environment?
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AnalysisEaster: What do retailers need to know?
Vouchers, offers, reductions and free delivery are the name of the game as retailers go all out to maximise sales over the crucial four-day holiday.
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NewsB&Q launches female focussed ad campaign
DIY retailer B&Q is to launch a new spring summer ad campaign aimed at “inspiring the nation with confidence to improve their homes and gardens”.
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NewsSainsbury's renews contract with Nectar
Sainsbury’s has signed a new “long-term” contract with Aimia, the parent of loyalty programme Nectar.
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NewsM&S general merchandise brand director Jones leaves
Marks & Spencer’s brand director for general merchandise, Alison Jones, has quit the retailer after less than a year in post.
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AnalysisHow do men shop?
When it comes to harnessing customer spend, retailers’ focus is typically on women. What can retailers do to better tap into the male shopping psyche, asks Charlotte Hardie.
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AnalysisWhat price is right?
Consumer confidence is low and the battle for spend intense, retailers are slashing prices in a bid to attract shoppers. But is this the optimum pricing strategy, asks Rebecca Thomson.
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AnalysisThink local, think loyal
Local loyalty schemes can bring footfall and revenue to beleaguered high streets, but are they worth the cost and how can they realise their full potential? Rebecca Thomson finds out.
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NewsVideo: Vision Express launches new ad
Man’s best friend will do anything to care for his owner, even saving him from an ugly pair of glasses, according to Vision Express’s new tv ad.
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AnalysisPromotional coupons: What do retailers need to know?
The economic downturn and Tesco’s underwhelming Christmas results in particular have highlighted customers’ desire for vouchers.
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AnalysisHow to win spend and inspire people
Customers might think they don’t want to spend, but they may just need some gentle persuasion. Rebecca Thomson finds out how to get people shopping when they think they don’t want to.
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NewsMorrisons raids Sainsbury's for marketing director
Supermarket group Morrisons has poached a senior Sainsbury’s staffer to become marketing director.
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OpinionCompeting with price comparisons
Unique products and great service will always be valued by shoppers, says Jacqueline Gold.