All Customer articles – Page 134
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NewsJohn Lewis Christmas ad unveiled
John Lewis managing director Andy Street remains upbeat on prospects for the festive season as he hailed the department store’s Christmas ad, unveiled today, the retailer’s best yet.
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NewsVideo: Ann Summers' first TV advert
Lingerie and sex toy retailer Ann Summers debuted its first television advert last night which aired during the finale of the hit reality show The Only Way is Essex.
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NewsJohn Lewis launches its £6m Christmas advertising campaign
John Lewis launches its Christmas advertising campaign on Friday which focuses on the anticipation and joy of giving the perfect gift to someone you love.
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NewsVideo: M&S screens new Christmas TV ad featuring X Factor contestants
Marks & Spencer unveiled its new Christmas TV advert last night (November 6), featuring the X Factor contestants.
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NewsVideo: Arsenal reveals Generation Game-inspired Christmas online ad
Arsenal has had a bit of fun in the lead up to Christmas, producing an online ad starring football aces Kieran Gibbs, Andrey Arshavin and Yossi Benayoun.
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GalleryIn pictures: Darth Vader to star in Dixons ads
Electricals group Dixons is to reprise its Star Wars-themed TV advertising , this time featuring arch-villain Darth Vader.
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NewsMorrisons ad banned for targeting children
Grocer Morrisons has been rapped over a television advert after viewers complained that it targeted children.
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NewsHMV launches first TV ad dedicated to tech products
HMV has launched its first TV ad dedicated to its expanded technology offer, which it is rolling out across it stores as it fights declining sales in its core products.
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NewsSainsbury's poised to extend Brand Match across UK
Supermarket group Sainsbury’s is to launch its Brand Match price promise nationwide after testing the idea in Northern Ireland.
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NewsWaitrose launches 'biggest ever' value campaign
Supermarket group Waitrose has launched its “biggest ever” value campaign to emphasise its competitiveness as shoopes keep a close eye on spending.
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NewsEBay launches ad campaign to promote its Fashion Outlet
EBay has unveiled a new advertising campaign to promote its Fashion Outlet.
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NewsM&S gives its Christmas ads the X Factor
This year’s X Factor contestants are reportedly set to front the Marks and Spencer’s Christmas ad campaign.
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AnalysisHow can retailers stay relevant?
Building longevity into a brand and staying one step ahead of both demanding consumers and the competition is a constant challenge. Rebecca Thomson asks how retailers can make sure they’re still relevant and still here in years to come
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AnalysisHow to snare student shoppers
The half a million undergraduates preparing to start higher learning in the UK are a valuable customer group for retailers and the secret to their wallets is all in communication. Rebecca Thomson reports.
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NewsAnn Summers teams up with TOWIE to launch first TV ad campaign
Lingerie specialist Ann Summers is to launch its first television campaign teaming with reality programme The Only Way Is Essex (TOWIE).
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AnalysisVIDEO: M&S unveils new autumn TV ads
Marks & Spencer has unveiled its new womenswear autumn TV ads which will be screened on ITV1 from tonight (September 7).
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NewsMarks & Spencer strengthens brand marketing team
Marks & Spencer has bolstered its marketing team to help achieve chief executive Marc Bolland’s aim of turning some of its ‘labels into real brands’.
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NewsBurberry switches marketing spend into digital media
Luxury fashion group Burberry now allocates 60% of its marketing budget to digital media – more than three times the average.
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GalleryIn pictures: M&S drafts in new celebs to front brand ad campaigns
Marks & Spencer has drafted in new celebrity faces to front print, in-store and online campaigns which focus for the first time on brands including Autograph.
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AnalysisThe wrong type of customer?
Brands spend millions finely tuning their image, so what can they do when the ‘wrong sort of customer’ starts buying into them, asks Gemma Goldfingle