All Customer articles – Page 137
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NewsDixons hire Star Wars heroes C-3PO and R2-D2 to star in ad campaign
Dixons Retail, owner of Currys and PC World, has hired Star Wars heroes C-3PO and R2-D2 to star in its ad campaign.
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NewsTesco scales back Clubcard rewards to keep double points
Tesco is scaling back the number of Clubcard rewards offered to customers so it can continue to offer double points on their purchases.
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NewsGrocers warn on level of promotions
Record amount of goods being sold on promotion but Philips and Brasher warn levels can’t rise higher.
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AnalysisWord of mouth marketing: good or bad?
Word of mouth marketing is claimed to be the coming thing, but can this powerful tool do as much ill as good?
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NewsChristmas comes early for Argos with three-for-two toy promotion
Catalogue store group Argos shifted 2 million units during its three-for-two toy promotion a fortnight ago, staged to make an early play for Christmas sales.
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NewsVision Express fights to capture optical spend with promotions
Vision Express has launched a series of promotional initiatives after reporting strong figures for the 2009 financial year.
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NewsBoots signs up 50 retailers for new online loyalty venture
Boots has agreed deals with about 50 companies that will allow its customers to pick up Advantage Card loyalty points when they shop online with other retailers.
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Analysis
Promoted to death?
As retailers rely more and more on promotions it seems customers are less willing to pay full price. Is it too late to turn the tide, asks George MacDonald
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AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good
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AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
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NewsM&S splashes out on ads
Marks & Spencer has this week launched is latest TV campaign starring models including Lisa Snowden, Twiggy and singer VV Brown.
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NewsPromotions at a high as Co-op profits rise
About 40% of products on Co-operative Group’s food stores are on promotion at present - the highest level in recent times.
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NewsTK Maxx plots marketing blitz to turn round disappointing sales
TK Maxx, the off-price retailer, has doubled its investment in its Christmas advertising campaign - its first TV ad campaign since spring 2008.
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NewsSuperdrug signs up Gavin & Stacey star Joanna Page to front ads
Superdrug has signed up former Gavin & Stacey star Joanna Page as the new face of the health and beauty retailer.
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AnalysisRetailers test online behavioural re-targeting
Targeting online advertising based on consumers’ browsing history is a contentious issue and for retailers there are both pros and cons to behavioural re-targeting
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AnalysisKeeping up appearances
Consumers may not be confident of the economic outlook, so retailers need to be ready to fight this with subtle changes to their marketing messages and propositions, finds Nick Hughes
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AnalysisBrands: If at first you don’t succeed, try, try, try again
Joining the ranks of high street failures such as Zavvi and Woolworths, high-profile retail casualty of the recession MFI is being resurrected as an online brand. But can failed or struggling brands successfully put their tattered reputations behind them and regain trust
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NewsRadley launches ad campaign celebrating British eccentricity
Accessories retailer Radley has launched an ad campaign celebrating British eccentricity.
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NewsGap to lead online launch with denim campaign
Gap will lead its highly anticipated UK website launch with a 1969 Gap Premium Denim campaign, called Put the IT in Fit.
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NewsTesco data firm to pay £17.5m dividend
Data firm Dunnhumby, which helped set up Tesco’s Clubcard, is to pay a £17.5m dividend to be shared between Tesco and the husband and wife team that founded the business.