All Customer articles – Page 48
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Opinion
‘Retail has an opportunity to take customer relationships to a whole new level’
With a changing privacy landscape, understanding and connecting with customers in a meaningful, relevant and timely way will depend on retailers having a strong first-party data strategy, and building capability to leverage AI and machine learning to activate that data at scale.
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Analysis
Wrapping your messaging right – how to connect with consumers this Christmas
Knowing how and where to talk to consumers – and with the right message and tone – will be critical for retailers in the second peak season of the pandemic.
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Opinion
‘Retailers are encouraging Christmas shoppers back in store with excitement and theatre’
Currys, Kingfisher and Primark are just three of the retailers demonstrating the importance of the store to boosting customer engagement this golden quarter, writes Fran Minogue.
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Retail Voice
How to pave the path for success in retail media
Unlocking the potential of retail media requires careful planning, says Babs Kehinde, senior director of publisher development at PubMatic
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Data
Data: Golden quarter trading tracker – weekly online and footfall trends
The golden quarter is well underway. Our weekly updates enable you to take the temperature of trading online and in bricks-and-mortar locations week by week during this crucial period.
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Data
Data: Majority of customers don’t plan to buy products this Black Friday
After a year of Brexit red tape, staff shortages and supply chain issues, many retailers would have been hoping for a bumper Black Friday period. However, exclusive research for Retail Week has found the majority of UK consumers are not planning on making any major, discretionary purchases this year.
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News
Boots, B&M and Halfords see early Christmas demand surge
Boots, B&M and Halfords are all seeing consumers preparing for the festive season earlier than ever, with sales in some Christmas categories outpacing pre-pandemic levels.
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Analysis
Retail 2022: 88% of CEOs are optimistic sales will rise in 2022
The leaders of 53 UK retailers expect revenues to bounce back strongly next year, with nine in 10 expecting an uplift in 2022, reveals a major new Retail Week report.
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Opinion
‘Currys’ strangers to friends strategy looks like a recipe for success’
Data has long been mooted as the key to customer loyalty, but Currys intends a personal and personalised strategy to set it apart from its competitors.
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Opinion
Alex Baldock: ‘Pasting on branding over nothing underneath just breeds cynicism’
“Baldock! Branding’s just flower-arranging, right?” The man firing this at me – years ago – was a Harvard professor of marketing, so I suspected a trick question. But it set me thinking.
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Retail Voice
Consumer data: How to keep pace in the evolving beauty landscape
Retailers in the beauty sector must adapt to lockdown trends, says Magdalena Jablkowska-Citko, research director at Harris Interactive UK.
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Opinion
‘It’s the power of imagination that makes technology deliver brilliantly for customers’
Retailers are still just scratching the surface when it comes to leveraging tech for the benefit of the consumer, writes Danny Emmett, chief operating officer of AO.com.
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Analysis
Retail Horizon: Your exclusive strategic toolkit for the year ahead
Retail Week has relaunched its subscriber-exclusive strategic toolkit, Retail Horizon, mapping out the winning strategies for businesses in 2022 and beyond. Retail Week research director Lisa Byfield-Green explores the key macroeconomic trends that will shape the sector in the coming year
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Analysis
Retail Horizon: Frictionless sustainability, lean machines and digital-first – the trends that will shape retail in 2022
Retail Week has relaunched its subscriber-exclusive strategic toolkit, Retail Horizon, mapping out the winning strategies for businesses in 2022 and beyond. Retail Week research director Lisa Byfield-Green explores the key macroeconomic trends that will shape the sector in the coming year
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Retail Voice
What loyalty can learn from the payments landscape
Loyalty schemes are in need of transformation – and fast. Retailers should be looking to payment tech for the answers, says Bink chief executive Mike Jordan.
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Data
Data: Black Friday sales outlook bleak as discounts span whole month
Black Friday sales are likely to be down this year against strong comparables in 2020.
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Retail Voice
Three emerging expectations of store associates
Retailers must work harder than ever to get customers back into stores, says Alan Holcroft, country manager for northern Europe at Cegid.
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Opinion
‘Why customers need our help to shop more sustainably’
Consumers want to make better choices, but it’s down to retailers to help them do that and ease the transition to a net-zero economy, says Lisa Hooker, industry leader for consumer markets at PwC.
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Retail Voice
Data: The key to changing consumer behaviour
Getting your data in order is paramount for avoiding supply chain issues, says Mark Holmes, senior advisor for supply chain at InterSystems.