All Customer articles – Page 72
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Opinion
Opinion: The retail trends you need to know to survive another decade
You might be counting down the selling days left in 2019, but those of us in the trend forecasting world are looking ahead to the next decade and what’s in store for retailers who want to be playing the same game this time next year, and the years after that.
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Opinion
Move of the Week: Asos’ ‘ferociously intelligent’ chief growth officer
Asos’ decision to hire its first chief growth officer has sparked debate about what the job entails and why the business needs one now.
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Video
Frasers Schmasers – will Sports Direct rebrand make any difference?
As Sports Direct unveils plans for a group rebrand to Frasers, retail adviser Richard Hyman and Retail Week head of content Grace Bowden discuss whether a new name will have any impact on how the business is perceived by brands or shoppers.
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Opinion
Black Friday: The scientific reasons not to jump on the bandwagon
Should your business run a Black Friday Sale? Science says no, according to behavioural strategist Dan Thwaites.
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Analysis
Analysis: How woke is Victoria’s Secret?
Victoria’s Secret’s cancellation of its formerly ratings-topping fashion show and plunging profits are the latest evidence that the brand is losing touch with contemporary consumers. Can it ever regain relevance?
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Analysis
Analysis: Why has Asos hired a chief growth officer?
Asos has snapped up its first chief growth officer, also the first in a series of executive hires to bolster its leadership team.
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Retail Voice
Upskilling staff is retailers’ top priority
As shopping habits and consumer expectations change, Aptos asks retailers how they are planning for the store of the future.
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Opinion
Opinion: Experiential retail is key to store success in the digital era
It is no secret that traditional ‘bricks and mortar’ retailers have come under intense pressure in the digital era.
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Analysis
Analysis: Kylie Cosmetics – has Coty paid $600m for 170 million Instagram followers?
Global beauty company Coty acquired a 51% stake in celebrity superstar Kylie Jenner’s cosmetics company for a cool $600m this week.
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Analysis
Cracker or turkey? The verdict on retail’s Christmas ads
From Edgar the Excitable Dragon to Kevin the Carrot’s musical extravaganza, two advertising agency bosses give their verdicts on who has won retail’s Christmas ad battle.
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Video
Watch: M&S unveils second Christmas advert
M&S has launched its second Christmas advert following “great customer and colleague response” to its first ‘Go Jumpers’ advert.
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News
Currys PC World unveils customer testing initiative
Currys PC World has launched an initiative to test the best tech on the market with the help of its customers.
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Retail Voice
Customers are a disruptive force in retail, so disrupt back
Buying behaviour has changed. Oli Freestone, head of institute at Capita, discusses some of the big shifts and what they mean for retailers looking to win market share.
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Retail Voice
Six ways retailers can thrive on disruption
Retail businesses have always had to deal with flux, but the disruptive nature of change today demands new approaches
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News
Majority of shoppers say election won’t impact Christmas spend
Over half of shoppers say political uncertainty will have no bearing on their spending this festive season, with the majority planning to spend the same or more this year as they did in 2018.
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Gallery
First look: Inside John Lewis’ ‘experience playground’
Department store group John Lewis & Partners and grocery stablemate Waitrose & Partners have opened the doors to a new-model store designed to engage consumers more than ever by putting experience and services centre stage.
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Cartoon
Blower’s retail cartoon: Retailers on the campaign trail
Patrick Blower’s take on this year’s big retail Christmas adverts, coming amid the general election campaign.
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Opinion
Leader: The more M&S can be like its Christmas jumper ad, the better
All the big retailers’ Christmas ads are out now and one big name that more than most will hope its seasonal marketing push results in a sack-full of spend is Marks & Spencer.
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Analysis
Data: The four new consumer personas retailers should target
Forgottens, Utilitarians, Magpies and Heartfelts – these are the four new shopper personas retailers should build their strategies around, according to a major research report from Retail Week.