After a slow start to the golden quarter, here’s how retail sales are looking on Black Friday
While Black Friday spend has been slightly subdued in the past couple of years due to low consumer confidence, a cost of living crisis, and the event typically falling before payday, this year is looking like a different story
Analysis by global professional services firm Alvarez and Marsal found that consumer enthusiasm for deals this Black Friday is at its highest level since 2020, with many shoppers searching for deals via Google weeks before the actual day.
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