Blag Friday? 40% of shoppers convinced deals aren’t real
Despite more shoppers reporting that they would be looking for bargains on the weekend than not, 40% of UK shoppers don’t believe that Black Friday discounts of 50% or more are actually real.
The nation shopped up a storm this year during what turned out to be a bumper Black Friday. But according new research, huge swathes of shoppers think that lots of Black Friday deals are artificial. So, could retailers be doing more to assuage them that they’re getting a real deal?
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