Campaign of the week: Carphone Warehouse endorses 'stinginess' to win over bargain hunters
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By David Brooks27 September 2013
Carphone Warehouse’s new advertising campaign hilariously endorses being “tight” to promote the retailer’s value proposition and is designed to position the retailer as a place for bargain hunters looking for a good deal on a phone.
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Carphone Warehouse’s new advertising campaign hilariously endorses being “tight” to promote the retailer’s value proposition and is designed to position the retailer as a place for bargain hunters looking for a good deal on a phone.
https://www.retail-week.com/customer/campaign-of-the-week-carphone-warehouse-endorses-stinginess-to-win-over-bargain-hunters/5053268.article