Comment: Ryanair's first TV ad is only the first step in its image turnaround

Ryanair's new ads focus on its improved service

Ryanair’s first ever TV ad campaign offers plenty of pointers for retailers - the unpopular airline is on a mission to change its image.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now