‘Consumers now expect retail entirely on their terms’
By 
Suzy Ross2021-05-13T05:30:00
As consumers’ habits, preferences and behaviour change radically and rapidly, most retailers understand that they are facing a revolution. But it’s far from the first.
The third retail revolution has shifted power decisively from retailers and their partner manufacturers to the consumer, who now reigns supreme. We have gone from a push model to one where consumers’ pull is the driving force.
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