Customer

Customers abandon tens of billions of pounds in online purchases

By 10 April 2025

Empty shopping baskets graphic

UK shoppers abandoned £38bn in ecommerce purchases in 2024, an 11% increase from 2023, despite online retail sales showing minimal year-on-year change, a new report has found.

High costs and limited delivery options were the primary reasons shoppers abandoned purchases, according to figures from Retail Economics and GFS.

 

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