‘Despite the consumer gloom, retailers still need to prepare for a hyper-competitve Black Friday’
While consumers are still price concious after the cost-of-living crisis, the coming Black Friday and Cyber Monday sales events still promise to be super lucrative for UK retailers – provided they can seize the opportunities writes YouGov’s UK head of consumer insights Sarika Rana.
As so often happens, something that began in the USA has become a truly global phenomenon. The pre-Christmas mega sales events – Black Friday and Cyber Monday – have become absolutely key fixtures in the retail calendar all around the world. Here in Britain, YouGov’s latest research finds that a third (32%) of the adult population make a purchase on Black Friday. No brand can afford to ignore a figure like that.
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