How Ikea, WHSmith and Decathlon are going green to win shopper spend
Sustainability has rocketed up the consumer agenda in recent years. Exclusive research from Retail Week explores the sustainability strategies that really matter to shoppers, and the retailers getting it right.
How can retailers balance the books when it comes to going green? And what sustainability strategies are most likely to boost consumer spend over the next year? Here we explore the topline sustainability innovations of Ikea, WHSmith and Decathlon.
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