How inflation has forced retailers to adapt their loyalty schemes
As inflation has run rampant and customer confidence plummets, retailers have increasingly turned to loyalty schemes to drive sales. Retail Week takes a look at how six retailers have adapted their programmes to appeal to cash-strapped customers
Once the preserve of big grocers and department stores, an increasingly diverse mix of retailers of all sizes and across categories tapped into the rise of loyalty schemes. Whether newly created, retooled, rebranded or relaunched after years lying dormant, a membership scheme has become retail’s must-have accessory in 2023.
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