How loyal will customers be to Pret a Manger without their free drinks and cheap food?
As Pret faces the backlash from axing its “too good to be true” subscription service, Retail Week looks at how far is too far when it comes to building customer loyalty and offering value for money
Food-to-go specialist Pret a Manger has been forced into firefighting mode after making the decision to axe its subscription scheme this week.
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