Iceland ditches celebs for mums as marketing shifts in 'new direction'
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By Luke Tugby20 May 2016
Iceland is ditching celebrities for “real mums” in its adverts as the grocer accelerates its drive to take marketing in a “new direction”.
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Iceland is ditching celebrities for “real mums” in its adverts as the grocer accelerates its drive to take marketing in a “new direction”.
https://www.retail-week.com/customer/iceland-ditches-celebs-for-mums-as-marketing-shifts-in-new-direction/7007713.article