Personalisation: Develop one-to-one relationships with your customers

Personalisation is becoming ever more an obsession for some retailers. The quest to develop more one-to-one relationships with customers amid a noisy and highly competitive market has meant more and more investment is being ploughed into the field.

So Retail Week, in association with Monetate, will focus on personalisation throughout this week. Every day you will find essential insights for any retailer seeking to stand out in a market defined by promiscuous shoppers.

Whether it’s how best to structure your business to meet the needs of personalisation, how to overcome the barriers it presents or a look into the future as technologies such as artificial intelligence begin to really change the game, you will find it all here.

And in order to inspire our subscribers to give it a go, we also take a look at the best examples of personalisation from around the world.

Enjoy getting personal!