Quik thinking Boardwear brands Quiksilver and Roxy are launching a pan-European ad campaign online and in stores to raise awareness of water shortage.

The campaign uses the strap line ‘No Water Sucks’ and features boats stuck on waterless bays and surfers surfing in sand.

Stores will sell T-shirts and bracelets with the campaign logo on, and the retailers will donate proceeds to environmental charities.

Customers will also be urged to enter a photo competition around the campaign.

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