‘Reasons for retailer optimism, despite damp and gloomy April’
By 
Lisa Byfield-Green2024-05-09T05:30:00
Despite a damp and gloomy April impacting customer spend, there are plenty of reasons for UK retailers to be quietly cheerful about the months ahead. Here are some of the ways retailers can capitalise on continuing consumer caution.
In the UK we are obsessed with the weather, and rightly so: it impacts mood, movements and our spending habits. According to the Met Office, the UK experienced 55% more rainfall than average in April, making it the sixth wettest on record.
Perhaps no surprise then to see that retail sales declined 4% year on year last month, according to the BRC-KPMG Retail Sales Monitor. Even with Easter falling in March this year, that’s a disappointing drop. In the three months to April food sales were up just 4.4% and non-food sales down 2.8%.
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