'Retailers should prepare now for a year of two halves'
By 
Lisa Byfield-Green2021-01-13T06:30:00
Short-term agility remains essential, particularly as retail weathers the current storm. But this lockdown period is also the perfect time to prepare long-term strategies for growth, in order to benefit during the second half of the year.
A friend made me smile last week by sending a meme: ’I’d like to cancel my subscription to 2021. I’ve experienced the free seven-day trial and I’m not interested.
Despite being glad to see the back of 2020, the toughest year in living memory, 2021 has not had the greatest start. Facing into a third lockdown in the most miserable months of the year, many people have resorted to hunkering down into semi-hibernation. For me, that has involved shopping online for yet more loungewear and buying items that make my home more comfortable.
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