Strong discounts helped drive ‘record’ £26bn online spend over golden quarter

Black Friday sale on mobile screen

UK shoppers spent a record £25.8bn during the golden quarter period, according to Adobe Analytics. 

Between November 1 and December 31, 2024, online spending was up 5.9% year on year and saw an increase of £1.4bn compared with the same period in 2023. 

 

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