Schools, offices, high streets, shops and aeroplanes emptied. It was as if the pause button was pressed on life outside our homes. 

Of course, we didn’t really vanish. Instead, we emerged as almost fully digitalised beings.  

As our world contracted, it seemed as if our whole life moved from the physical to the digital world. The shift took place at a scale and speed no one could have imagined. Transformations in consumer behaviour that were previously set to take months and years were compressed into days and weeks.