The new government’s party conference didn’t do much to dispel an atmosphere of doom and gloom. As the golden quarter advances, retailers will need to take a DIY approach to spreading the festive cheer that keeps tills ringing, says George MacDonald.
Christmas is fast approaching. Festive foods are starting to line the shelves, gift areas are springing up in store and cards are on display. The only thing that looks as if it may be in short supply is seasonal joy.
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