Marc Jacobs is opening a pop-up ‘tweet shop’ in Covent Garden next week where transactions will be based on social media interaction rather than cash.
Shoppers at the store, based at the East Piazza of Covent Garden, simply tweet using the hashtag #MJDaisyChain to take home Marc Jacobs products including its Daisy perfume and handbags.
The pop-up store, which will open from August 15 to 17, will have a social media orientated lounge with free wi-fi, drinks, a nail bar and a photo booth.
Marc Jacobs opened a similar tweet shop in New York in February during fashion week.
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