What shoppers really think about retail’s use of AI

Promotional research for Zeta23 October 2024

Interviews with 1,000 consumers for Retail Week’s new report indicate whether AI is incentivising spending and how shoppers want to interact with the technology

Over a quarter of consumers (27%) would like retailers to use AI to make their shopping experiences more convenient, research published in The Fastest Way to Lose Consumers reveals.

What shoppers really think about retail’s use of AI

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What shoppers really think about retail’s use of AI

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