The IMRG Online Retail Index tracks the ecommerce performance of more than 200 retailers across the UK. The figures have been published every month since April 2000 and track all online sales, defined as transactions that are completed fully, including payment, via interactive channels. Online sales have built steadily in the UK since the index was launched at the turn of the millennium, but the onset of the coronavirus pandemic in 2020 turbo-charged ecommerce, as an increasing number of consumers purchased goods through digital channels.
November ecommerce sales have gotten off to a “poor start” as sales dipped in the first two weeks of the month, according to IMRG’s online retail index.
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Online UK retail sales saw growth for the first time since 2021 as sales spikes across key categories provided “optimism” for retailers ahead of the peak trading period.
Ecommerce sales took a sharp dip in January as most product categories recorded a slowdown due to weakened demand.
Online retail revenue declined in June compared with last year, marking the 26th consecutive month where growth has remained flat or negative.
Online UK retail sales recorded another decline in revenue in February as sales fell month on month.
Online sales have been growing at a slow rate in 2023 so far, nearing growth levels seen in 2019.
New research shows that consumers are prioritising quality over value when it comes to online spending.
