One of the key figures coming out of the record UK online Christmas spending released earlier this week by Adobe Analytics was that 13.9% or £3.6bn of payments came through buy now, pay later providers
This equated to 9.1% growth, showing the momentum of BNPL remains strong even if it is down on the double-digit growth (13.8%) seen between the 2022 and 2023 festive season.
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