Appointment is a blow to Asda
Former Asda non-food director Tony Page will join the Woolworths board on September 1.
Page will move into the newly created senior role of managing director, commercial and marketing.
The appointment, originally revealed in May, is a blow to Asda. Page joined the grocer in 1994 and held a number of positions before becoming non-food trading director. Before joining Asda, he was a senior buyer at Sainsbury's.
Woolworths chief executive Trevor Bish-Jones said: 'Tony has a strong track record of driving growth and innovation across a broad range of general merchandise categories.'
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