All articles by David Brooks – Page 4
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NewsTopps Tiles to sponsor national weather on ITV's Daybreak
Topps Tiles has agreed a 12-month deal with ITV1’s Daybreak to sponsor the breakfast programme’s national weather forecast.
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NewsMorrisons enlists Ant and Dec for TV campaign
Morrisons has agreed a partnership with TV presenters Ant and Dec. The duo will star in the grocer’s new advertising campaign and Morrisons will sponsor their Saturday night light entertainment TV shows, Britain’s Got Talent and Ant & Dec’s Saturday Night Takeaway.
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AnalysisCampaign of the week: Bargain Booze Christmas Campaign
Bargain Booze has opted for a humorous ad to highlight its festive offers.
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NewsLondon's West End set for £25m investment
London’s West End has secured £25m investment over the next five years, after retailers voted to keep the New West End Company managing the area.
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NewsDFS EBITDA soars 17.2% in first quarter
Sofa retailer DFS recorded a 17.2% EBITDA surge to £10.2m in its first quarter continuing “the positive performance” of the second half of last year in “what remains a challenging market”.
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AnalysisCampaign of the week: Harvey Nichols, A Same-Dress Disaster
In a similar vein to last year’s Christmas ‘Walk of Shame’ advert, Harvey Nichols’ new tongue-in-cheek campaign addresses another potentially embarrassing scenario of the festive party season – women wearing the same dress to an office party.
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AnalysisCampaign of the week: Aldi, It’s beginning to look a lot like Aldi
Aldi’s Christmas TV ad ignores its direct competitors in the hard discount sector and makes a comparison between its goods and those of more upmarket retailers, in an attempt to show off the quality of its festive offer.
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OpinionBlog: John Lewis director of marketing shy to admit influence, yet hails shift from price-led ads
John Lewis’ director of marketing Craig Inglis has said this year retailers have “upped their game” with their Christmas adverts, in a move away from price-led campaigns towards story-led adverts. However, he was modest in not fessing up to the influence the department store’s TV advertising has had on retail.
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AnalysisCampaign of the week: Argos, I Can Shop From Here
Argos declared its intention to move away from its traditional catalogue heritage last month and instead focus on multichannel.
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NewsArgos to launch interactive ad to promote apps
Argos is to launch a mobile-interactive TV advert to promote its iPad and smartphone apps.
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AnalysisCampaign of the week: Boots, Let’s Feel Good
Ahead of Christmas, Boots has dumped its ‘Here Come The Girls’ advertising theme for a new ‘Let’s Feel Good’ campaign.
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NewsJohn Lewis aims for 60 stores by 2018
John Lewis buying and brand director Peter Ruis said the department store chain aims to have 60 shops by 2018 so that 97% of the UK is only a 15 minute drive from one of its stores.
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OpinionComment: Shoppers want something for nothing in premium delivery options
Shoppers like the idea of premium delivery services such as next day and evening drop off, but currently there is a gap between that consumer desire and the price.
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AnalysisCampaign of the week: Asda, Behind Every Great Christmas There’s Mum
Asda’s new Christmas advert has prompted controversy after more than 50 complaints to the Advertising Standards Authority alleging it is sexist, while Twitter users have both hailed it as smartly observed and slammed it as old-fashioned.
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AnalysisSainsbury’s and Nectar: What do retailers need to know?
Sainsbury’s today reported it first half sales rose 4% to £13.4bn helped in part by its partnership with Nectar. Retail Week takes a look at the loyalty scheme.
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AnalysisAmazon: What do retailers need to know about international tax rules?
Etailer Amazon – along with internet giant Google and coffee chain Starbucks – has come under increased media scrutiny over how much tax it pays in the UK. Retail Week takes a look at the tax laws for international retailers operating in the UK.
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NewsInflation rate jumps to 2.7% in October
The rate of inflation jumped to 2.7% in October, driven in part by increases in the price of food and non-alcoholic beverages.
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AnalysisCampaign of the week: Co-op, Here For You For Life
For the Co-operative Group’s Christmas food ad, the mutual retailer has ditched its ‘Good with Food’ strapline and replaced it with ‘Here For You For Life’.
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Analysis
Morrisons: What the analysts say
Morrisons has reported a 2.1% decline in like-for-like sales in the third quarter, blaming “fragile” consumer confidence and high levels of promotional activity. The City was disappointed by the results.
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NewsAsda Christmas ad blasted for being sexist
Asda’s new Christmas ad is facing a possible ban from the Advertising Standards Association (ASA) following over 50 complaints that labelled the ad sexist.