All articles by David Brooks – Page 5
-
AnalysisGift vouchers in administration: What do retailers need to know?
Comet administrator Deloitte has suspended the use of gift vouchers at the stores. Retail Week takes a look how much vouchers are really worth in administration.
-
NewsMarks & Spencer unveils Christmas TV advert
Marks & Spencer is to launch its new Christmas TV advert for its clothing range on Wednesday.
-
AnalysisCampaign of the week: Tesco, £5-off promotion
Responding to declining profits and shoppers fleeing to supermarket and discount rivals, Tesco handed its £110m advertising account in July to agency Wieden + Kennedy to recharge its campaign strategy.
-
AnalysisAnalysis: How did Selfridges break the £1bn sales mark?
Selfridges sales jumped 5% to pass the momentous £1bn mark last year and furthermore, operating profits are expected to rise 5% to £133m when figures for the year are published this week. What is Selfridges doing so right?
-
AnalysisTablet launches: What retailers need to know
Retail Week takes a closer look at the raft of tablets hitting the market in the run up to Christmas and asks which retailers are likely to benefit
-
AnalysisCampaign of the week: Ikea, Playin’ With My Friends
Ikea marketing manager Peter Wright says the retailer’s new advert is a “step change” from its previous campaigns.
-
NewsLittlewoods to broadcast next instalment of Facebook TV show
Littlewoods is to launch the next episode of its Facebook TV show, focusing this time on gadget gift ideas for Christmas.
-
AnalysisCampaign of the week: Waterstones, Importance of Bookshops
In the face of Amazon’s continued dominance in online book sales and the growing popularity of ebooks and tablets, high street bookseller Waterstones has launched an advertising campaign lauding old-fashioned bookshops.
-
AnalysisIn numbers: Vacancy rates in Britain
The number of stores shuttered across Britain jumped in the first half of 2012, according to consultants PwC and the Local Data Company (LDC). Retail Week takes a closer look at the numbers.
-
AnalysisCampaign of the week: Marks & Spencer, Weekends In
As the nights draw in and the cold weather starts, Marks & Spencer aims to capitalise on consumers staying in of an evening with its new ‘Weekends In’ advert and promotion.
-
AnalysisFood price inflation: What do retailers need to know?
The National Farmers Union (NFU) warned that wheat yields were down by nearly 15% on the five-year average. Is this another sign that food price inflation is set to rise and how will this affect consumers and retailers?
-
AnalysisCampaign of the week: Waitrose, #WaitroseReasons
Waitrose’s recent Twitter campaign sparked a torrent of ‘posh’ jibes and quips from social media jokers and divided opinion among marketing experts.
-
AnalysisCampaign of the week: Sharps, Autumn campaign
Sharps says that its new story-based TV advert promoting its design service is a move away from “typical bedroom company ads”, which usually just feature “a montage of different bedroom styles”.
-
AnalysisCampaign of the week: Sainsbury’s, No Need To Shop Around For Great Deals
In the ferociously competitive grocery market, price has rarely been more important. Sainsbury’s aims to push its successful Brand Match pledge further with a £2m awareness campaign, and has taken aim at Asda and Tesco.
-
AnalysisCampaign of the week: Marks & Spencer, For Every Woman You Are
Marks & Spencer has long been known for its celebrity adverts, from the successful Twiggy campaigns to last year’s less appealing X Factor Christmas ad.
-
AnalysisKingfisher: What the analysts say
The DIY group Kingfisher saw its adjusted pre-tax profits plummet 15.5% to £371m in the first half, with the B&Q-owner blaming record wet weather over the summer. The City highlighted other factors as well as weather.
-
AnalysisCampaign of the week: Debenhams, Life Made Fabulous
Last week Debenhams launched the fourth instalment of its Life Made Fabulous campaign, promoting the retailer’s star line-up of designers.
-
NewsAnalysis: Robert Dyas looks for growth and efficiencies under new owner
The hardware retailer has a new owner and is now debt free but profit margins need to improve.
-
AnalysisCampaign of the week: Matalan, Makes Fashion Sense
Value fashion retailer Matalan, which has a largely out-of-town store estate, has launched a multimedia campaign to increase its visibility.
-
AnalysisCampaign of the week: Sainsbury’s, Here’s to extraordinary
Launching two weeks before the Paralympic Games Opening Ceremony, Sainsbury’s ‘Here’s to extraordinary’ TV campaign promotes its sponsorship of the event and chimes an inspirational note that should resonate with those suffering from Olympics withdrawal.