Debenhams has unveiled an all-singing, all-dancing Christmas window display to up the ante for the most memorable festive display on London’s Oxford Street.

The windows feature animated soft toys suspended by wires that move with the help of motors, in a traditional Christmas party scene.

Debenhams creative controller Mark Stevens said: “Debenhams felt that last year the windows on Oxford Street lacked the theatre and excitement usually associated with a traditional Christmas.

“Commercially, it's important to ensure that product is featured in the windows. However, this year Debenhams felt it was also important to give something back to the customers and especially the children on Oxford Street to make shopping a fun experience.”

The retailer took its inspiration from the department stores of Paris, using the designers who have worked with stores including Printemps and Galeries Lafayette.

Stevens added: “The puppets are made from our soft toys, which enables the customers to buy all the products featured in this window, so not only is the window effective, but also commercial.

“We feel that this year Debenhams has captured the true spirit of Christmas. We hope everyone enjoys the fun.”


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