Trafalgar Square’s famous landmarks got a makeover thanks to Debenhams last week at the launch of its virtual pop-up store.
Tourists could virtually try on the retailer’s top party dresses using augmented reality via their iPads and iPhones. The Debenhams team tried this season’s must-have little red dress on the statue of former army general Sir Henry Havelock. Nice to see he’s finally ditched his military look – it was so last season.
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