The New York Post reported yesterday that Farfetch had “kicked off negotiations with Barneys before its Chapter 11 bankruptcy filing — but the talks have been heating up”.

The newspaper claimed: “In one sign of how serious things are getting, the etailer has even convinced the landlord of Barneys’ crown jewel location on Madison Avenue to slash the rent and take back 40% of the 10-story store.”

However, in a statement today, Farfetch said: “The story is incorrect – Farfetch is not acquiring Barneys New York.”