John Lewis has struck a partnership with floorcoverings retailer Tapi, which will open concessions in the department store group’s shops, Retail Week can reveal.
Tapi will launch concessions in 17 John Lewis branches. The openings will start at John Lewis’ Oxford Street flagship next month and the rollout will be completed by the summer.
The deal with Tapi follows the collapse of John Lewis’s former partner The Floor Room, which fell into administration last August when sister company Carpetright hit the buffers. Tapi subsequently acquired Carpetright assets including intellectual property and 54 shops.
The tie-up between John Lewis and Tapi is expected to provide customers with an authoritative floorings offer and high standards of customer service.
John Lewis director of services and hospitality Katie Papakonstantinou said: “We’ve been helping customers design and decorate their homes for 160 years and this partnership with Tapi will help make sure we continue to do so for generations to come. With their extensive product range, including John Lewis carpets, plus their commitment to customer service, there’s a natural fit between our brands, so we’re really excited to launch this collaboration.”
Tapi managing director Jeevan Karir said: “Our concession stores will offer a premium selection of Tapi branded carpets and smooth flooring, plus high-quality John Lewis carpets and the best of British flooring brands. By expanding the Tapi brand into John Lewis stores, customers can be confident they’ll receive unrivalled customer service at every step.”
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