Department stores

Selfridges’ Fragrance Lab takes shoppers on a perfume journey

By 2014-05-01T15:21:00

Selfridges’ Fragrance Lab is the department store’s latest experiential retailing experiment. Photo: Hufton+Crow

Selfridges’ Fragrance Lab is its latest retail theatre extravaganza. Retail Week takes a look around the installation in the London store.

 

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